EP153 | Why Community, Content Creation, and Engagement are so Important to your Members

“In the evolving landscape of memberships, the same old strategies just aren’t cutting it anymore. What if by sticking to outdated tactics, you’re actually hindering your community’s growth and potential? This week, we’re uncovering why community building, fresh content creation, and authentic engagement are essential to keeping your members invested and thriving.”

Hey, everyone! Welcome back to another episode of Membership Launches and Communities with your host Sandra DeFreitas. Today, I’m diving into a topic that every membership site owner absolutely needs to understand: community building, content creation, and engagement.

I was reflecting on just how tough it can be when your strategies to build a community, create compelling content, and engage your members just aren’t hitting the mark. It’s like trudging through mud, right? You put so much effort in, and when the results aren’t there, it can be incredibly frustrating. But here’s something that’s sticking with me – we’ve been using the same old tactics, some that worked pre-2020, some during 2020, others post-2020, and they’re just not cutting it anymore.

That’s why I’ve got something really special to share with you all. We’re hosting a summit called “Memberships: What’s Working Now,” starting September 24th. If you’re catching up with us post-24th, don’t worry! We’ve got resources on the summit’s website no matter when you join us. You can check it all out at whatsworkingnowsummit.com.

Day 1 is action-packed with incredible experts. Rhonda Ross is covering community building tailored to finding your ideal members. Lashanda will be talking about crafting monthly mini-masterpieces that convert lookers into paying members. Sharon Jenkins is going to blow our minds with storytelling techniques that engage and convert.

But it’s not just about content creation. Christina Ferrani g Roberts will help us understand how to create frameworks that are the backbone of engaging and profitable memberships. You’ll even learn how from Emilia about easing the burden of constant Zoom calls by making the most of asynchronous communication. And Annie Boone? She’s going to help us reach the more reserved members of our community with empathy and encouragement.

One of the most practical sessions is from Heather Owen, who’s diving into FTC compliance for membership owners. This is crucial since what we don’t know can indeed hurt us – even for those of us up here in Canada!

You might be wondering why these three areas – community, content, and engagement – are so crucial. Our members come to us for real, tangible results. They’re not joining just to feel good (though that’s important too); they’re here to learn, implement, and grow. And I can’t stress enough that engagement goes beyond liking a post or commenting. It’s about opening emails, engaging with the content, and translating that content into results.

I’m so excited for this summit and can’t wait to share it with you all. I’ve got to give a massive shoutout to Krista Miller, creator of Summit in a Box. Her program has been instrumental in saving us countless hours and helping us avoid potential pitfalls.

So, whether you’re in the midst of building your membership or looking to breathe new life into an existing one, this summit is going to be invaluable. Head over to whatsworkingnowsummit.com to grab your free ticket. And even if you’re tuning in after September 24th, we’ll still have plenty for you on the site.

I’m looking forward to seeing you there and helping you build, engage, and thrive with your memberships. Until next time, happy community building!

Sandra