EP155 | Suck in a Member Plateau?

“In the ever-changing landscape of memberships, holding on to outdated strategies can leave you stuck in a dreaded plateau. This week, we’re exploring how fresh, innovative approaches can not only bring in new members but also reignite your passion for what you do.”

Hey there! Today we’ve got an episode that hits close to home for many membership site owners—breaking through that dreaded member plateau. It’s a situation where you gain a few members, lose a few, and end up stuck in a loop that feels impossible to escape. I’ve been there, and I know how frustrating it can be.

One of the things I’ve discovered this year is that many folks launch their founding member memberships and then… never launch again. Can you imagine? Launching once and then just stopping? It’s not just a missed opportunity; it’s a straight-up recipe for decline. And trust me, you don’t want to be looking down from the top of the mountain seeing your membership numbers slowly drop.

But here’s the good news: there are so many fresh, effective strategies out there to bring in new members and keep growing. In today’s episode, we’re diving deep into these strategies, especially as we gear up for the Memberships What’s Working Now Summit. I’ve gathered over 25 experts to share their tips and tricks, so you don’t have to figure this out on your own. If you haven’t grabbed your free ticket yet, head on over to whatsworkingnowsummit.com. Seriously, you don’t want to miss this.

We also bring some fascinating insights about how the landscape has shifted over the years. Remember how 2020 saw a boom in people picking up new hobbies? Memberships in arts, music, knitting—you name it—were thriving. Fast forward to 2023, and it’s a different ballgame. People are more careful about where they spend their money, and the old marketing tactics just aren’t cutting it anymore. This is exactly why I wanted to create this summit. We need to know what’s working right now in the membership world to keep the momentum going.

Let me tell you, I am beyond thrilled about the speakers lined up for the summit. We’ve got Krista Miller, our gold sponsor, who will dive into adding tons of members through virtual summits. Then there’s Jenny and Meredith talking about creating repeatable intellectual property—a game-changer for recurring success. Elizabeth Goddard will share her insights on keeping your membership always open, and Chelsea Stephenson will explain how she fills her membership through a six-week program.

And that’s just the tip of the iceberg! We’ve also got talks on using Facebook ads, astrological timing, and innovative member retention techniques that could truly revolutionize your approach.

What makes this summit really special are the “take action” guides we’re creating for each presentation. Whether you get the lite or the plus version of the all-access pass, you’ll have everything you need to start implementing these strategies right away. If you’re stuck in that frustrating plateau, this could be the boost you need.

So, mark your calendars, grab your free ticket at whatsworkingnowsummit.com, and get ready to ignite some serious growth in your membership. I can’t wait to see you there!

Until next time, keep pushing those boundaries and growing those amazing communities of yours.

Bye for now!