EP154 | Struggling to Keep Members?

“In an era where customer acquisition costs are skyrocketing, it’s easy to focus solely on bringing in new members. But what if the real treasure lies in nurturing the community you already have? This week, we’re exploring strategies to enhance member retention and create an experience so rich, they wouldn’t dream of leaving.”

Hey everyone, it’s Sandra De Freitas! We just had an incredible time diving deep into “Keeping Members” and why it’s one of the most crucial aspects of maintaining a successful membership site. I get it—it’s so easy to get caught up in the excitement of launching your membership, creating fabulous content, and welcoming new members. But really, the true gem lies in keeping those members engaged, happy, and, well, staying members month after month, year after year.

In today’s episode, I broke it down into the core areas we need to focus on: the tech we use, the user experience we create, and the strategies for retention. Think about it—your members have diverse preferences. Some love reading, others prefer listening, and there are those who thrive on video content. Balancing all these preferences using tech tools can elevate their experience to a whole new level. Trust me, it’s worth investing the effort in sorting this out!

I shared about our upcoming “Memberships – What’s Working Now Summit.” This summit is going to be gold! We’ll delve into retention strategies that are working right now. You’ll hear from rockstar speakers like Erin Kelly from MemberVault and Lindsay Padilla about enriching your membership experience. Lindsay’s insights on private podcasts blew me away—imagine turning mundane tasks like dishes into engagement opportunities for your members!

Oh, and here’s an anecdote that put a massive smile on my face—a coach I bought a program from used a coupon code that said, “we love Sandra.” It might seem small, but wow, did it make me feel valued and connected! This is exactly what I aim to infuse into our memberships—a personal touch that makes every member feel special without overwhelming ourselves.

Now, if you haven’t grabbed your free ticket for the summit yet, go to whatsworkingnowsummit.com. Trust me, you don’t want to miss this. The transformation in how you retain and engage your members will be worth it.

Let’s create that loving, family-like community where everyone feels cherished. Whether you’re at a school pickup, on a walk, or tackling dishes, there’s always a way to make membership magic happen. I hope to see you at the summit. Until then, keep making your members feel the love!

Cheers,
Sandra