EP152 | Soulful Sales with Ruth Poundwhite

“In the world of sales, it’s easy to feel overwhelmed by traditional techniques that just don’t fit. But what if selling could feel natural, aligned with your values and energy? This week, we’re exploring how to make soulful sales a reality, and finding the joy in authentically connecting with your audience.”

I am absolutely thrilled to share with you our latest episode of Memberships Launches Community. This one is truly special because we had the incredible Ruth Poundwhite join us.

Ruth is an author, a visibility, sales, and mindset coach, and the host of the Soulful Sales podcast. So, how did a successful copywriter with a decade-long career transition into coaching over 6,000 online business owners? Well, you’re going to want to hear Ruth’s authentic and inspiring journey firsthand.

As Ruth shared, selling is actually neutral—it’s us who assign it the stress and meaning. Her perspective on soulful sales and doing business in alignment with one’s own energy, values, and personality was truly an eye-opener. Ruth’s transition to coaching, catalyzed by her son’s birth, reflects the power of chasing what truly fulfills us, even when the old ways are safe and familiar. Can you imagine starting from scratch and leaving a well-established business? That’s the kind of courage Ruth exemplifies.

This episode is also jam-packed with practical advice on selling authentically. Ruth dives into how she builds her email marketing strategy, repurposes content, and maintains her business’s visibility while managing her energy as an introvert and someone with chronic illness. Her insights on setting the intention to sell all the time, without always being physically ‘on,’ are game-changing for anyone who finds traditional methods too taxing.

What’s super exciting is Ruth’s upcoming Soulful Sales Summit. This event, happening from September 9th to 12th, promises to be a goldmine for anyone looking to sell without feeling icky about it. Ruth has gathered 30 speakers to share their wisdom across three categories: building confidence in your offer, shifting your mindset around selling, and exploring diverse sales strategies. And guess what? I’m honored to be part of it!

Now, let’s talk memberships. Ruth runs two— the Soulful Sales Society and the Soulful Growth Club. These aren’t your run-of-the-mill memberships. They’re centered around coaching and laid-back sales strategies. If you think memberships are daunting, Ruth’s approach might just change your mind.

If all this resonates with you and you’re keen to explore soulful sales, join us at the Soulful Sales Summit by heading to engagegroups.com/soulfulsales.

Check out the full episode to dive deep into Ruth’s wisdom, gain some soulful sales strategies, and get inspired by her journey from copywriter to impactful coach.

Believe me, you don’t want to miss this conversation. Tune in and let’s transform how we sell, together.

You can learn more at: engagegroups.com/soulfulsales

Until next time, stay inspired and keep shining.

Best, Sandra