S8E6 | Sandra shares strategies Pt. 1
In part one of this two-part series, Sandra shares some basic strategies to grow your group.
“I want you to think about what you can post that will get engagement in the comments.”
This episode is part one of two where we’re focusing on growing your Facebook group. Let’s dive in!
We’re going to go over some easy ways to grow your group. What I want you to do first is to consider what your group’s purpose is. What do you do for your group members? Why would someone want to join? Having this in mind is helpful when you’re creating content, promoting your group, and developing offers.
You’ll also want to think about who your target audience is. This will help you to create content and engage with your members more effectively.
Next, you’ll want to create an appealing and informative group experience before they even join. You’ll want to have a descriptive name for your group so it’s obvious what your group is about. Think about what keywords your target audience will be using when searching for groups on your topic.
Next, you’ll want to make sure your cover photo shows what the group is for, and that the photo is up to date so that people will know your group is still active. You want the image to be warm and inviting, and remember that it’s about them, not about you.
Make sure your group description clearly states what your values are, and what members can expect when joining your group. You might want to consider putting your group rules in the description. You can also include a link to your website, or a freebie you want to send them to.
Creating valuable content is important. Regularly posting relevant, high-quality content is ideal. Offer helpful tips, share resources, ask questions, answer questions, and encourage discussion. Ask for feedback, and let people answer in the comments.
You want to encourage engagement, so make sure you respond to comments and acknowledge posts. Post engaging questions to keep discussions going.
Make sure to leverage your existing networks, like your other existing social media profiles or email newsletter. Personalize your invitations to join the group, don’t just use the “invite” button. Send out invites when an event or something big is happening in your group so they won’t want to miss out.
In our next episode we’ll be talking about some more advanced strategies to grow your group, so don’t miss out!