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S8E3 | Facebook Group Myths Dispelled

Episode Description:

Sandra dispels myths surrounding Facebook groups and shares how they can be used for networking, growing a community, and ultimately, a successful business.

Show notes

“Facebook groups can be a very powerful marketing tool for businesses. By creating a group, you can build a community around your brand. Build an army that will stand up for you and your brand.” 

Today we’re talking about the five different myths I’ve been hearing about Facebook groups. A lot has changed in Facebook Groups since they first started, especially during the pandemic, so we’re going to talk about what’s changed, what’s myth, and what’s fact. 

Our first myth is that Facebook groups are only for small businesses, which is not true. Facebook groups can be beneficial to businesses of all sizes. Whether you’re a small business owner, a freelancer, or even a large corporation, there are many benefits to using Facebook groups for your business. 

Groups let you connect with potential customers, share information about your products and services, and get feedback from your target audience. You can also use these groups to network with other business owners, or to collaborate on projects with others. 

Myth number two is that Facebook groups aren’t effective for marketing. But Facebook groups can be a powerful marketing tool for your business. You can build a community around your brand, and you’ll have an army that will stand up for you and your brand and want you to succeed. You can also engage with your target audience in a much more personal way, since it’s more than a one way conversation.

Myth number three is that Facebook groups take a lot of time and effort to manage, and this just isn’t true! Facebook groups do require some time, it’s definitely not something you can set and forget. But nothing in becoming an entrepreneur is quick, easy, and effective all at once. It will take time and effort, but it isn’t a full-time job. 

If you’re looking to spend even less time and effort on your Facebook group, I recommend joining my Engaged Groups Membership, where you get engaging posts written for you each month! 

Myth number four is that Facebook groups are only for networking. While networking is one of the biggest benefits of a Facebook group, they can also be used for customer support, feedback, lead generation, and creating a community for your free or paid members. 

Myth number five is that Facebook groups are outdated and irrelevant. There are over 1.4 billion people using Facebook groups every month…which is hardly irrelevant! There’s still a lot of potential for businesses to reach and engage with their target audience with Facebook groups. 

Thanks for tuning in!