S2E10 | Creating Your Successful Challenge – Pt.1
Sandra talks about her past challenges, and what worked and what didn’t work for her. Learn more about having two aspects to your challenge, creating goals for yourself, making an offer at the end of the week, and knowing what to promise your challenge participants.
“Here’s what worked: there was trust. The people that joined and signed up for the challenge, there was a lot of trust there.”
In every challenge you’re going to have things that work, and things that…well, don’t. This is true for everyone, myself included!
In my Engage Your Group Challenge in November 2019 I had trust from those who signed up, but I didn’t give myself enough runway before the challenge began. At the time, I was working on our Engaged Groups Program and writing the 8 modules, and had run out of steam by the time the challenge rolled around. I didn’t have enough time to promote, I didn’t run any Facebook Ads, and I didn’t have a targeted email list to market the challenge to. I also happened to run the challenge during the week of American Thanksgiving, a week that can get pretty hectic for my friends in the USA!
My best launch in July of 2020 brought 740 new people into my free group…Just another reminder that challenges are a great way to grow your group! I gave myself five weeks before the challenge to promote, ran Facebook Ads, and became someone that people knew, liked, and trusted in multiple Facebook groups. I also had a dedicated email list of those I thought would be interested in the challenge. At the end of my challenge I offered my Engaged Groups Membership and 142 new people enrolled!
My favorite challenges are the ones that have two parts: tasks and trainings. In my own challenges, I give participants simple, daily tasks that won’t take longer than 15 minutes, which I use as a part of my marketing. I then do daily live trainings in my group where I teach, usually with three different points in mind. There are some people that show up to the challenge to get just the tasks for the day, others just want to watch the trainings, some want both. By offering both tasks and trainings, you’re able to capture a wider audience.
It’s important to know what your goals for the challenge are before you start. Is your goal just to grow your group? Is it to get people to join your membership, or buy your product? Be really aware of what your goals are, and if you can, put numbers beside them. I like to have three goals, an “ok” goal, an “excellent” goal, and an “amazing” goal. If you’re launching a product or service, know how you want to make money on that, and how many people you’ll need to reach your goal. To get more people interested, make sure what you’re offering is clear!
Lastly, you’ll want to focus on what your promise is for the challenge. For my challenge, I like to promise people that they’ll get at least 50% more engagement in their group with my challenge. One participant had their engagement grow as much as 3,900% in one week!
I made sure to keep records of not only statistics, but of what people were experiencing from the challenge. Ask them how they were feeling before they started the challenge, and ask them how they feel now. Oftentimes their confidence and excitement will increase. You can always hold on to these stats and measurements to promote your challenges later.
That’s it for this episode, I can’t wait to join you for part two where we’ll talk more about designing your challenge, putting in an upsell during the sign up, and launching at the end of your challenge!