S10E4 | Why you want a lower level membership
Sandra discusses why you want a lower level or ‘fill your funnel’ membership in your suite of offers.
“In order for people to buy from you over and over again, you have to get them to make that first purchase from you.”
One of my most popular podcast episodes was about why you want a high-level membership in your suite of offers. In this episode, I want to cover why you also want a lower-level membership, or a ‘fill your funnel’ membership.
In a fill your funnel membership, members don’t have a lot of access to you, so it doesn’t need to be a lot of work. The time to take you to create it should be low. This membership allows people to come into your world for a low price and see what you offer and how you work before possibly committing to a higher-level membership.
In order to get people to buy from you again and again, you need to get them to make that first purchase from you. A fill your funnel membership is a great way to encourage that first purchase because the price is so affordable.
A fill your funnel membership also still creates recurring revenue. This means you can do less launches, since you know how much money you’ll have coming in month to month.
If you’re thinking about creating something like this, I highly recommend my Fill Your Funnel Workshop. This workshop will guide you through creating your fill your funnel membership, and discuss pricing, launching, and types of membership…and how you can do it all the easy way with better results, less worry, and less work.