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S10E1 | Picking the right time to launch

Episode Description:

Picking the right time to launch can be essential to your visibility and profits. Sandra shares a year-long calendar she created to help you avoid launching on important holidays and other important worldwide dates so you don’t ever have to launch against the odds!

Show notes

“Instead of trying to squeeze your launches where they fit, let’s make them work for you so you can maximize your time.”

Today I’m going to share the behind the scenes of how I created my newest product, called When Not to Launch. 

As you know, I’m obsessed with planning. But I wasn’t always like this, and while I wasn’t planning I was missing out on opportunities and leaving money on the table. 

Now, I plan out a year in advance, and am able to plan my vacation time and my big launches. This allows me to be more strategic with my launching times, since I try to avoid launching during holidays, or when Mercury is in retrograde. 

With this in mind, I started creating this planner with my clients. The US, Canada, UK, Australia, and New Zealand were the top 5 countries where people’s audiences were from, and I started looking at their holidays, at religious events, at astrology events, and even sporting events. (You don’t want to accidentally launch on Super Bowl Sunday!)

In 2024, make your launch times work for you so you can maximize your visibility, awareness, and profits. 

If you’re interested in this calendar, head to