Podcast | Engaged Groups

PODCAST

Join community and launch expert Sandra De Freitas as she delves into the key ways to grow, engage and monetize your free and paid communities, while having fun, connecting with your people and filling your online offers such as courses, membership sites, workshops and masterminds!

Learn from her 17 years of experience online both out in front and behind the scenes of 6 and 7-figure businesses. Learn how to grow, engage and monetize your own community with ethics and integrity.

If the growth, activity and profits from your Facebook ™ group, online forum, Slack ™ community etc. are not at the levels you need and want them to be, come along for the adventure!

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show notes

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Season Seven

S7E8 | Crafting Deliverables

Sandra discusses what to consider when crafting deliverables for your membership.

S7E7 | Forms of Recurring Revenue

Sandra discusses different forms of recurring revenue, and shares how a predictable income can completely change your business.

S7E6 | You As An Engaging Leader

In this episode, Sandra discusses the benefits of consistent posting, bringing in new members, and creating events to re-engage a group.

S7E5 | Special Guest Sankeetha Selvarajah

Special guest Sankeetha Selvarajah, a lawyer and business owner, gives advice on legal-proofing your membership.

S7E4 | Sell your evergreen products and services

Learn how to sell your evergreen products and services and how to create an inventory list of all your free and paid offerings.

S7E3 | Ways to engage your group

Sandra shares ways to engage your group in 15 minutes or less!

S7E2 | Importance of Consistent Engagement

Sandra discusses the importance of consistent engagement in your group, and shares tips on creating an engagement plan.

S7E1 | Why it is important to keep your group engaged

Why is it so important to your sales to keep your group engaged? Learn how connecting with your community can lead to the success of your next launch!

Season Six

S6E11 | Why less is sometimes more

Sandra shares what you should and shouldn’t be putting into your membership, and why less is sometimes more.

S6E10 | Is a membership is right for you?

How do you know if a membership is right for you? Sandra shares five ways to know if you should consider implementing a membership into your group.

S6E9 | Benefits of a community-driven business

Do you need to have a community aspect in your membership? Learn more about the benefits of a community-driven business, and why you should have one!

S6E8 | Worried you can’t take a vacation if you have a membership?

Worried you can’t take a vacation if you have a membership? Sandra explains how you can take days off with a bit of planning…because you don’t have to be glued to your desk to have a successful membership!

S6E7 | Membership Planning A Year In Advance

Sandra shares how she plans her membership out a year in advance to free up more leisure time in your schedule.

S6E6 | predictions for community-driven businesses in 2023

Sandra shares her predictions for community-driven businesses in 2023.

S6E5 | Special Guests: Elizabeth Harper, Carol LeBaron, and Chris Dalzeil

Sandra sits with fellow entrepreneurs Elizabeth Harper, Carol LeBaron, and Chris Dalzeil to discuss how things went for them in 2022, and what they hope to see in online communities in 2023.

S6E4 | 10 most popular episodes

On the one year anniversary of the podcast, Sandra looks back at the 10 most popular episodes.

S6E3 | best practices for membership deliverables

How do you choose how much content to put into your membership and decide which content makes the cut? In this episode, Sandra discusses best practices for membership deliverables.

S6E2 | most common mistakes creating a membership

Sandra discusses some of the most common mistakes she sees when people are trying to create a membership.

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Season Five

S5E14 | Sandra talks with Richard Ralston

Sandra talks with Richard Ralston about progress and accountability pods, and how they can increase your member retention, create a tight-knit community, and help your members implement your content to reach their goals!

S5E13 | “unpause” your group

Sandra talks about how to “unpause” your group and increase engagement again.

S5E12 | create a Black Friday bundle

Learn how to create a Black Friday bundle that will help you to beat out your competition and surpass your goals!

S5E11 | importance of doing a self-audit

If you took the perspective of a new member of your community, would you buy from yourself? Sandra talks about the importance of doing a self-audit to make sure you’re being perceived how you want to be.

S5E10 | Learn how to plan out your quarter

Learn how to plan out your quarter so you find time to build your audience, hold launches, and take a much-needed break.

S5E9 | want a really good launch

Get five tips for having a really good launch!

S5E8 | warming up a group

Sandra shares her step-by-step method to warming up her group before her launches.

S5E7 | 4 Ways To Monetize

Sandra shares four different ways that you can monetize your group by using Facebook Live.

S5E6 | a live launch

Learn how to use a live launch to warm up your audience to buy your offer!

S5E5 | Challenge launches

Challenge launches are a great way to grow and engage your group and generate excitement about your offer. In this episode, Sandra shares how you can run your own challenge launch.

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Season Four

S4E10 | Marilyn Alauria

Sandra talks with Marilyn Alauria, a friend and psychic medium, about the importance of authenticity, finding your people, and the difference a steady recurring revenue can make.

S4E9 | MaryAnn Marriott

MaryAnn Marriott joins the podcast to talk about strategies she’s implemented to make her group fun!

S4E8 | three most common mistakes

Sandra discusses the three most common mistakes people make when creating their membership.

S4E7 | Sandra’s first course

Sandra shares how she created her first course, and how you can do it too!

S4E6 | Lynette Kosar

Sandra talks with Lynette Kosar about how she grew her group by over 900 members in three months! Learn more about Lynette and her mosaic crochet patterns by joining her group Lavender Cup Cottage.

S4E5 | Jessica Ays and Robert Bencivenga

Jessica Ays and Robert Bencivenga join this episode to talk about their favorite things about their groups, what led them to create their own communities, and more!

S4E4 | membership Q&A Part 2

It’s part two of the membership Q&A, and Sandra discusses how to get started with a membership, what to put in your membership, and how to decide on pricing.

S4E3 | membership Q&A Part 1

How can you grow your membership, or stay inspired when no one comes to your Live sessions? In this episode, Sandra answers listener questions about memberships.

S4E2 | Sandra answers more listener questions

Sandra answers more listener questions about Facebook Groups, like how to get engagement from a small group, how long a Facebook Live should be, and more!

S4E1 | Sandra answers listener questions

In this episode, Sandra answers listener questions about Facebook Groups, like how often you should be posting, how to repurpose a dormant group and more!

Season Three

S3E13 | Is a Paid Challenge For You?

Sandra shares three different ways you can monetize your challenges without having a launch at the end.

S3E12 | How a free challenge can increase your group engagement

Learn how holding a free challenge in your group can boost engagement…and sales!

S3E11 | Engaging in Other People’s Groups

How can you spread the word about your awesome community when you’re not allowed to post links or send DMs in someone else’s group? Sandra covers ways to respectfully engage in other people’s groups.

S3E10 | Engagement in Your Paid Group

Learn how to engage your paid group members by acknowledging them, rewarding them, holding group sessions, and communicating what your upcoming events will be.

S3E9 | Engaging Your Free Group

Get different strategies on how to engage your free group, and learn the importance of engaging posts!

S3E8 | Rewarding Members

Sandra discusses ways to reward your members to encourage engagement and to inspire your other group members to contribute to the conversation!

S3E7 | Engage with Implementation Challenges

Implementation challenges help your audience to apply what they’ve learned from you, all while increasing engagement, having fun, and getting results. In this episode, Sandra shares how to run an implementation course for both your membership and your courses.

S3E6 | How to Increase Engagement Through Gamification

Learn three different ways to incorporate games into your group to add fun, excitement, and engagement!

S3E5 | Engaging with an AMA

Sandra talks about how a quick AMA (ask me anything) post can create engagement and value in your group, and shares how this strategy has even helped her to make sales.

S3E4 | Special Episode

In this special episode, Sandra outlines the benefits of having a community-driven business and shares three key tips for maintaining an engaged and profitable group.

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Season Two

S2E11 | Creating Your Successful Challenge – Pt.2

Sandra talks about her past challenges, and what worked and what didn’t work for her. Learn more about having two aspects to your challenge, creating goals for yourself, making an offer at the end of the week, and knowing what to promise your challenge participants.

S2E10 | Creating Your Successful Challenge – Pt.1

S2E9 | Running an Epic Challenge in Your Group

Suzi Dafnis, CEO of HerBusiness, talks to Sandra about her past challenge successes, how well her challenges converted into sales, how you can do a challenge in your group even if you’re introverted, and more!

S2E8 | how to use a challenge to grow your group

This week, Sandra discusses how to use a challenge to grow your group! Hear recommendations from someone who’s been there, done that, and learn how you can get awesome results for yourself and your challenge members.

S2E7 | how to use your email list to grow your group

Learn how to use your email list to grow your group! Sandra discusses three different strategies for getting members on your email list to join your group.

S2E6 | Special Guest: Facebook Ad expert Sheena Murphy

Sandra sits down with Facebook Ad expert Sheena Murphy to discuss how to use paid Facebook ads to grow your group.

S2E5 | Membership drives

Membership drives are an effective—and fun!—way to grow your group, and to bring your community together for a common goal. In this episode, Sandra dives into the ins and outs of creating a successful member drive.

S2E4 | How to Use Your Network to Grow Your Group

Learn how to bring an expert from your network into your group to engage your audience and grow your community…all without having to create your own content! Sandra explains how to find the perfect guest speaker, and why this sort of collaboration is so simple and effective!

S2E3 | Things You Can Do Right Now to Grow Your Group

Here are 5 painless ways to help grow your group and get the results you want to see quickly!

S2E2 | Small changes can lead to big results!

Sandra shares tweaks you can make on social media to guide new members to your group.

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Season One

S1E9 | How to make quick cash from your group

Sandra discusses the benefits of having a warmed-up group that’s ready to buy, the best way to approach affiliate promotions, and how an engaged, monetized group can help you with all kinds of goals in your life!

S1E8 | 4 Types of Launches You Can Do In Your Group

Sandra gives a breakdown of four productive and effective strategies to launch an offer to your group.

S1E7 | How to leverage your group to create offers your group is ready to buy

The best way to create an offer that your audience will love is easier than you think…just ask! In this episode, Sandra shows you how to leverage your group when creating your offers so you can give the people what they want!

S1E6 | What You Need to Know to Create a Highly Engaged Group

Sandra’s diving into the Facebook algorithm, and explaining how you can get it to work for you! Learn why engagement is key to get more of your posts noticed, what new members will see from your group, and how to stay consistent with posting.

S1E5 | The Number One Thing That Leads to Sales

Sandra talks about the number one thing you should be doing to increase sales in your group…engaging! Learn why marketing attempts tend to fall flat in sleepy groups, how to get conversations going, and how to get your audience to know, like, and trust you!

S1E4 | Special Guest Dr. Dre Cleveland

Sandra is joined in the studio by Dr. Dre Cleveland, a life coach and creator of Girl, Get Your Life Together, a platform for Black women to work on healing, self-love, and manifesting their desires. Dr. Cleveland shares her experience using a member drive to triple the size of her group, explains how she created a “FOMO Machine,” and shares lessons she’s learned along the way!

S1E3 | How to Get Your First 100 Members

Inviting friends and relatives to your group to increase your numbers can sound tempting, but it hurts your engagement in the long run! In this episode, Sandra dives into what happens on the other side when you click the “invite to group” button, and gives methods for seriously boosting your group membership that have worked for her clients! So listen in, and maybe hold off on inviting Aunt Martha for now.

S1E2 | How to Get Your Group Noticed on Social Media

Sandra discusses how to grow your group by getting noticed on social media. New group members can wake up a sleepy community, but to get people to join your group, you have to stand out from the hundreds ( or maybe thousands!) that cover your topic. Learn how to become the go-to group with these tried and true tips, and see why you should be thinking of your community as a dinner party.

S1E1 | How to Grow a Community that Converts

In this first episode of the Engaged Groups Podcast, Sandra De Freitas talks about her background, and why she loves community-driven businesses! Learn how Sandra went from working jobs she found uninspiring to creating a community where she could use her computer science and marketing skills to help fellow entrepreneurs. And, see how community driven businesses can increase sales leads, lower your marketing costs, gather fans who will cheer you on, and make your competitors squirm with envy!