PODCAST
Join membership, community and launch expert Sandra De Freitas as she delves into the key ways to grow, engage and monetize your free and paid communities, while having fun, connecting with your people and filling your online offers!
Learn from her almost 20 years of experience online both out in front and behind the scenes of 6 and 7-figure businesses.
Discover the secrets to starting, launching and growing profitable memberships & programs. Join her for expert tips, step-by-step guidance, and inspiring success stories. Let’s unlock your potential together! #MembershipMastery
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Episode 150 and Beyond!
EP180 | From Ideas to Action: How Implementation Challenges Light Up Your Membership
Sandra shares her secret sauce for membership success: implementation challenges. These encourage members to actively engage, achieve results, and foster community. With structured tasks, deadlines, and rewards, members transform from passive learners to active doers, boosting retention and growing testimonials.
EP179 | Membership Magic: Engage Without the Schedule
Sandra explores alternatives to live Q&A sessions, offering burnout-free membership options. She discusses asynchronous methods like private forums, prerecorded sessions, and knowledge bases, alongside personalized but not scalable solutions for member engagement, ensuring flexibility for diverse time zones.
EP178 | From Blank Screen to Brilliance: AI-Driven Productivity
Sandra introduces the AI tool, Marketing Magic, highlighting its ability to streamline brainpower and improve productivity in project management, summits, and challenges. By converting audio into transcriptions and generating essential content, it offers a powerful resource for tackling the blank screen dilemma.
EP177 | Discover the Power of B2C Summits with Krista Miller
Sandra welcomes Krista Miller to explore how hosting summits can transform b2c businesses. Krista shares insights on leveraging summits for revenue growth and visibility, while Sandra highlights her own positive experiences. They encourage attendees to explore the power of summits with actionable strategies.
EP176 | Unleashing Engagement: Secrets of a Thriving Summit Community!
Sandra dives into using community to boost event experiences. Reflecting on her “Memberships, What’s Working Now” summit, she shares insights on group engagement, setup strategies, and the value of real connection. Discover her tips to turn online events into valuable networking and sales opportunities.
EP175 | What to Do When Deliverables Stop Delivering
Sandra explores what to do when membership deliverables lose effectiveness. She advises removing and replacing underperforming elements, surveying members for feedback, and offers alternative solutions like recorded Q&A sessions. Revamping can renew excitement and improve member experience.
EP174 | Building a Winning Membership Site, from Design to Engagement
Sandra guides listeners through the essentials of building a thriving membership site. From choosing the right platform to engaging members, she outlines strategies for content delivery, pricing models, and user experience, ensuring a seamless journey for those establishing or refining a membership community.
EP173 | From Planning to Evaluation – Mastering Your Launch Journey
Sandra delves into mastering your launch journey, emphasizing stages from planning to evaluation. She outlines strategies like pre-planning, audience segmentation, and KPI analysis to transform your launch into a successful adventure. These steps ensure your approach remains dynamic and effective amidst changing environments.
EP172 | Productive, Efficient & Avoiding Burnout this Year
Sandra explores productivity and efficiency strategies for the new year. She discusses creating content for blogs, YouTube, and memberships, emphasizing planning, theme days, and the Pomodoro method. Her goal is to achieve more without burnout, leaving time for personal pursuits and business growth.
EP171 | Member Predictions for 2025
Sandra explores membership trends for 2025, emphasizing asynchronous coaching, burnout-free models, and innovative launches. Community predictions highlight personalized connections and low-cost, high-touch memberships to foster engagement. Discover strategies for evolving your membership offerings effectively.
Season Eleven
S11E29 | Upsell and Downsell with a Burnout-Free Membership
Sandra tackles innovative ways to utilize a burnout-free membership for upsells and downsells. By leveraging low-cost, low-effort memberships, you can build trust, retain clients, and seamlessly transition them into higher-tier offerings without overwhelming your schedule or resources.
S11E28 | Is a Burnout-Free Membership For Me?
Sandra takes a deeper look at the concept of burnout-free memberships, discussing how to leverage existing content to create recurring revenue with minimal effort. She offers insights on how these memberships can save time, money, and energy while providing value to clients. Ideal for those seeking low-effort, high-return models.
S11E27 | Burnout Free Memberships
Sandra discusses strategies to create memberships that prevent owner burnout. Highlighting case studies, she explores low-cost, low-maintenance models that leverage existing content and minimize live commitments. Perfect solutions for entrepreneurs facing health challenges or seeking more personal time while maintaining recurring revenue.
S11E26 | Common Mistakes Membership Owners Make
Sandra talks about common mistakes membership owners make, like vague lifetime memberships, pricing too high, offering too much content, and lack of promotion. She emphasizes the importance of asking members what they need, future planning, and ensuring your membership format aligns with your strengths and passions.
S11E25 | My Secret to Getting Things Done
Sandra dives into her secret for tackling massive projects. By breaking tasks into manageable chunks, rewarding progress, and dedicating just 15 minutes daily, she shares a method that keeps momentum and ensures steady progress. Perfect for anyone launching memberships or handling big projects.
S11E24 | Why I Don’t Like Low Ticket Memberships For You
Sandra tackles the topic of low ticket memberships and why she typically advises against them. She explains the financial and operational challenges of maintaining memberships under $20/month unless you have the resources for volume and funnels. Sandra also offers alternative strategies for those looking to offer lower-priced options without burning out.
S11E23 | Freshen Up Your Spaces for More Sales
Sandra dives into the importance of maintaining updated and relevant online profiles for boosting sales. She highlights how fresh content on your website, social media, and other platforms builds trust and reflects your active presence, ultimately influencing potential customers’ buying decisions.
S11E22 | Downsell Membership Opportunities
Sandra delves into the overlooked strategy of downsell opportunities in membership launches. By offering lower-cost alternatives post-launch, you can cater to those who weren’t ready for the initial offer. This approach can increase your return on effort and keep potential members within your community.
S11E21 | The Benefits of Surprising and Delighting Members
Sandra explores the power of delighting and surprising members to boost retention. She shares insights on how over-delivering on promises and gifting members with unexpected bonuses can enhance their experience and loyalty, ensuring they feel valued and continually engaged.
S11E20 | Why Membership Launches Fail: Part 3
Sandra continues this series by addressing an aspect of membership launches that is often overlooked – onboarding. A seamless and effective onboarding process can significantly impact member retention and ensure your new members feel welcomed and supported from the start.
Season Ten
S10E11 | Starting a business plan for the new year
Sandra talks about starting to plan for your business in the new year to set yourself up for success.
S10E10 | business trends in 2024
Sandra shares her predictions for business trends in 2024.
S10E9 | top 10 podcast episodes reviewed
Sandra reviews the top 10 podcast episodes on community from 2023.
S10E8 | 10 most popular podcast episodes
Sandra reviews the 10 most popular podcast episodes on memberships from 2023.
S10E7 | Special guest Lissa Boles
Sandra talks with friend and fellow entrepreneur Lissa Boles and discusses how her calling transformed into a business that pairs astrology with purposeful work.
S10E6 | Special guest Jessica Ays
Sandra talks with Jessica Ays about she went from a free community to a community driven business that creates recurring revenue.
S10E5 | Special guest Alicia Lozano
Sandra brings on special guest Alicia Lozano to discuss the 4 core systems that every business needs, and how to start creating those systems.
S10E4 | Why you want a lower level membership
Sandra discusses why you want a lower level or ‘fill your funnel’ membership in your suite of offers.
S10E3 | Choose the right launch date
Learn how you can increase the profitability of your launch by planning to launch on the right date.
S10E2 | Special Guest: Anjannette Bess
Sandra talks with life coach Anjannette Bess about stepping out of your comfort zone, working through your excuses, prioritizing your work, and more!
Season Nine
S9E12 | Worried about starting a membership
For those worried about starting a membership because of constraints on time, money, or consistency, Sandra outlines why having a membership isn’t as difficult as you think, and shares some of the key benefits of starting a membership.
S9E11 | Celebrate Anniversaries
Celebrate the anniversary of your business and membership with these fun ideas!
S9E10 | stuck in a creative rut?
What do you do when you’re stuck in a creative rut when making content for your membership? Learn how to revitalize old or preexisting content to generate new ideas and products.
S9E9 | group mini habit challenge
Sandra shares how a group mini habit challenge has strengthened her community and got her members closer to their goals.
S9E8 | Create a membership from scratch
Learn the steps Sandra would take to create and launch a membership from scratch.
S9E6 | increase your productivity
Sandra shares strategies to increase your productivity when creating content for your membership.
S9E5 | How to organize content
Learn how to organize the content in your membership so new members won’t become overwhelmed.
S9E4 | course or membership?
Should your idea be a course or a membership? Sandra shares how you can decide, and even how you can provide both options.
S9E3 | tips for membership retention
Sandra shares tips for membership retention for when the economy makes it tough to keep members.
S9E2 | pros and cons of creating a membership
Sandra explains the pros and cons of creating a membership, and how to overcome the common challenges that come with it.
Season Eight
S8E13 | Incredible feedback on deliverables
“I keep getting incredible feedback on the list of deliverables that we have for membership site owners.”
S8E12 | Announcing Emerald Elite Membership
Sandra shares the wins from the recently completed Recurring Revenue Summer Camp, and announces the opening of the Emerald Elite Membership.
S8E11 | Community Must-Have for any business
Sandra shares why it’s important to have a community as part of your business, and some steps you can take to monetize your group.
S8E10 | Group gone quiet?
Get ideas on how to re-engage and energize a group that has gone quiet.
S8E9 | What you learn running a Challenge
Learn how running a challenge not only grows, engages, and monetizes your group, but helps you to get to know your audience too.
S8E8 | Get inspired with different strategies
Get inspired with different strategies to get your group active and excited.
S8E7 | Sandra shares strategies Pt. 2
Learn some more advanced strategies to bring new members into your group.
S8E6 | Sandra shares strategies Pt. 1
In part one of this two-part series, Sandra shares some basic strategies to grow your group.
S8E5 | Sandra shares time-saving tips
Sandra shares time-saving tips for managing your group and ways to enhance your productivity.
S8E4 | Sandra debunks common myths
Sandra debunks common myths and misconceptions about growing, engaging, and monetizing your Facebook groups, and explains why just monetizing your group shouldn’t be your ultimate goal.
Season Seven
S7E13 | Special Guest Tiffany Noel Taylor
In this episode Sandra is joined by guest Tiffany Noel Taylor, and they discuss Tiffany’s experience of re-launching recurring revenue, and the value of having a mentor so you don’t waste time or money.
S7E12 | Avoid overloading your membership
Sandra shares how you can avoid overloading your membership by separating your deliverables by levels.
S7E11 | high level MRR membership for entrepreneurs
Sandra shares insights on how she created a high level MRR membership that helps entrepreneurs to reach the next level of income by offering personalized guidance and feedback.
S7E10 | high level MRR membership
Sandra explores the benefits of a high level MRR membership and on how starting small can lead to greater success in coaching your membership.
S7E9 | MRR model to increase customer retention and revenue growth
Sandra explores the benefits of using a Monthly Recurring Revenue (MRR) model to increase customer retention and revenue growth. By offering both free and paid content or services, businesses can move customers from the free funnel to the paid funnel where they are more committed to the brand.
S7E8 | Crafting Deliverables
Sandra discusses what to consider when crafting deliverables for your membership.
S7E7 | Forms of Recurring Revenue
Sandra discusses different forms of recurring revenue, and shares how a predictable income can completely change your business.
S7E6 | You As An Engaging Leader
In this episode, Sandra discusses the benefits of consistent posting, bringing in new members, and creating events to re-engage a group.
S7E5 | Special Guest Sankeetha Selvarajah
Special guest Sankeetha Selvarajah, a lawyer and business owner, gives advice on legal-proofing your membership.
S7E4 | Sell your evergreen products and services
Learn how to sell your evergreen products and services and how to create an inventory list of all your free and paid offerings.
Season Six
S6E11 | Why less is sometimes more
Sandra shares what you should and shouldn’t be putting into your membership, and why less is sometimes more.
S6E10 | Is a membership is right for you?
How do you know if a membership is right for you? Sandra shares five ways to know if you should consider implementing a membership into your group.
S6E9 | Benefits of a community-driven business
Do you need to have a community aspect in your membership? Learn more about the benefits of a community-driven business, and why you should have one!
S6E8 | Worried you can’t take a vacation if you have a membership?
Worried you can’t take a vacation if you have a membership? Sandra explains how you can take days off with a bit of planning…because you don’t have to be glued to your desk to have a successful membership!
S6E7 | Membership Planning A Year In Advance
Sandra shares how she plans her membership out a year in advance to free up more leisure time in your schedule.
S6E6 | predictions for community-driven businesses in 2023
Sandra shares her predictions for community-driven businesses in 2023.
S6E5 | Special Guests: Elizabeth Harper, Carol LeBaron, and Chris Dalzeil
Sandra sits with fellow entrepreneurs Elizabeth Harper, Carol LeBaron, and Chris Dalzeil to discuss how things went for them in 2022, and what they hope to see in online communities in 2023.
S6E4 | 10 most popular episodes
On the one year anniversary of the podcast, Sandra looks back at the 10 most popular episodes.
S6E3 | best practices for membership deliverables
How do you choose how much content to put into your membership and decide which content makes the cut? In this episode, Sandra discusses best practices for membership deliverables.
S6E2 | most common mistakes creating a membership
Sandra discusses some of the most common mistakes she sees when people are trying to create a membership.
Season Five
S5E14 | Sandra talks with Richard Ralston
Sandra talks with Richard Ralston about progress and accountability pods, and how they can increase your member retention, create a tight-knit community, and help your members implement your content to reach their goals!
S5E13 | “unpause” your group
Sandra talks about how to “unpause” your group and increase engagement again.
S5E12 | create a Black Friday bundle
Learn how to create a Black Friday bundle that will help you to beat out your competition and surpass your goals!
S5E11 | importance of doing a self-audit
If you took the perspective of a new member of your community, would you buy from yourself? Sandra talks about the importance of doing a self-audit to make sure you’re being perceived how you want to be.
S5E10 | Learn how to plan out your quarter
Learn how to plan out your quarter so you find time to build your audience, hold launches, and take a much-needed break.
S5E9 | want a really good launch
Get five tips for having a really good launch!
S5E8 | warming up a group
Sandra shares her step-by-step method to warming up her group before her launches.
S5E7 | 4 Ways To Monetize
Sandra shares four different ways that you can monetize your group by using Facebook Live.
S5E6 | a live launch
Learn how to use a live launch to warm up your audience to buy your offer!
S5E5 | Challenge launches
Challenge launches are a great way to grow and engage your group and generate excitement about your offer. In this episode, Sandra shares how you can run your own challenge launch.
Season Four
S4E10 | Marilyn Alauria
Sandra talks with Marilyn Alauria, a friend and psychic medium, about the importance of authenticity, finding your people, and the difference a steady recurring revenue can make.
S4E9 | MaryAnn Marriott
MaryAnn Marriott joins the podcast to talk about strategies she’s implemented to make her group fun!
S4E8 | three most common mistakes
Sandra discusses the three most common mistakes people make when creating their membership.
S4E7 | Sandra’s first course
Sandra shares how she created her first course, and how you can do it too!
S4E6 | Lynette Kosar
Sandra talks with Lynette Kosar about how she grew her group by over 900 members in three months! Learn more about Lynette and her mosaic crochet patterns by joining her group Lavender Cup Cottage.
S4E5 | Jessica Ays and Robert Bencivenga
Jessica Ays and Robert Bencivenga join this episode to talk about their favorite things about their groups, what led them to create their own communities, and more!
S4E4 | membership Q&A Part 2
It’s part two of the membership Q&A, and Sandra discusses how to get started with a membership, what to put in your membership, and how to decide on pricing.
S4E3 | membership Q&A Part 1
How can you grow your membership, or stay inspired when no one comes to your Live sessions? In this episode, Sandra answers listener questions about memberships.
S4E2 | Sandra answers more listener questions
Sandra answers more listener questions about Facebook Groups, like how to get engagement from a small group, how long a Facebook Live should be, and more!
S4E1 | Sandra answers listener questions
In this episode, Sandra answers listener questions about Facebook Groups, like how often you should be posting, how to repurpose a dormant group and more!
Season Three
S3E13 | Is a Paid Challenge For You?
Sandra shares three different ways you can monetize your challenges without having a launch at the end.
S3E12 | How a free challenge can increase your group engagement
Learn how holding a free challenge in your group can boost engagement…and sales!
S3E11 | Engaging in Other People’s Groups
How can you spread the word about your awesome community when you’re not allowed to post links or send DMs in someone else’s group? Sandra covers ways to respectfully engage in other people’s groups.
S3E10 | Engagement in Your Paid Group
Learn how to engage your paid group members by acknowledging them, rewarding them, holding group sessions, and communicating what your upcoming events will be.
S3E9 | Engaging Your Free Group
Get different strategies on how to engage your free group, and learn the importance of engaging posts!
S3E8 | Rewarding Members
Sandra discusses ways to reward your members to encourage engagement and to inspire your other group members to contribute to the conversation!
S3E7 | Engage with Implementation Challenges
Implementation challenges help your audience to apply what they’ve learned from you, all while increasing engagement, having fun, and getting results. In this episode, Sandra shares how to run an implementation course for both your membership and your courses.
S3E6 | How to Increase Engagement Through Gamification
Learn three different ways to incorporate games into your group to add fun, excitement, and engagement!
S3E5 | Engaging with an AMA
Sandra talks about how a quick AMA (ask me anything) post can create engagement and value in your group, and shares how this strategy has even helped her to make sales.
S3E4 | Special Episode
In this special episode, Sandra outlines the benefits of having a community-driven business and shares three key tips for maintaining an engaged and profitable group.
Season Two
S2E11 | Creating Your Successful Challenge – Pt.2
Sandra talks about her past challenges, and what worked and what didn’t work for her. Learn more about having two aspects to your challenge, creating goals for yourself, making an offer at the end of the week, and knowing what to promise your challenge participants.
S2E10 | Creating Your Successful Challenge – Pt.1
Sandra talks about her past challenges, and what worked and what didn’t work for her. Learn more about having two aspects to your challenge, creating goals for yourself, making an offer at the end of the week, and knowing what to promise your challenge participants.
S2E9 | Running an Epic Challenge in Your Group
Suzi Dafnis, CEO of HerBusiness, talks to Sandra about her past challenge successes, how well her challenges converted into sales, how you can do a challenge in your group even if you’re introverted, and more!
S2E8 | how to use a challenge to grow your group
This week, Sandra discusses how to use a challenge to grow your group! Hear recommendations from someone who’s been there, done that, and learn how you can get awesome results for yourself and your challenge members.
S2E7 | how to use your email list to grow your group
Learn how to use your email list to grow your group! Sandra discusses three different strategies for getting members on your email list to join your group.
S2E6 | Special Guest: Facebook Ad expert Sheena Murphy
Sandra sits down with Facebook Ad expert Sheena Murphy to discuss how to use paid Facebook ads to grow your group.
S2E5 | Membership drives
Membership drives are an effective—and fun!—way to grow your group, and to bring your community together for a common goal. In this episode, Sandra dives into the ins and outs of creating a successful member drive.
S2E4 | How to Use Your Network to Grow Your Group
Learn how to bring an expert from your network into your group to engage your audience and grow your community…all without having to create your own content! Sandra explains how to find the perfect guest speaker, and why this sort of collaboration is so simple and effective!
S2E3 | Things You Can Do Right Now to Grow Your Group
Here are 5 painless ways to help grow your group and get the results you want to see quickly!
S2E2 | Small changes can lead to big results!
Sandra shares tweaks you can make on social media to guide new members to your group.
Season One
S1E9 | How to make quick cash from your group
Sandra discusses the benefits of having a warmed-up group that’s ready to buy, the best way to approach affiliate promotions, and how an engaged, monetized group can help you with all kinds of goals in your life!
S1E8 | 4 Types of Launches You Can Do In Your Group
Sandra gives a breakdown of four productive and effective strategies to launch an offer to your group.
S1E7 | How to leverage your group to create offers your group is ready to buy
The best way to create an offer that your audience will love is easier than you think…just ask! In this episode, Sandra shows you how to leverage your group when creating your offers so you can give the people what they want!
S1E6 | What You Need to Know to Create a Highly Engaged Group
Sandra’s diving into the Facebook algorithm, and explaining how you can get it to work for you! Learn why engagement is key to get more of your posts noticed, what new members will see from your group, and how to stay consistent with posting.
S1E5 | The Number One Thing That Leads to Sales
Sandra talks about the number one thing you should be doing to increase sales in your group…engaging! Learn why marketing attempts tend to fall flat in sleepy groups, how to get conversations going, and how to get your audience to know, like, and trust you!
S1E4 | Special Guest Dr. Dre Cleveland
Sandra is joined in the studio by Dr. Dre Cleveland, a life coach and creator of Girl, Get Your Life Together, a platform for Black women to work on healing, self-love, and manifesting their desires. Dr. Cleveland shares her experience using a member drive to triple the size of her group, explains how she created a “FOMO Machine,” and shares lessons she’s learned along the way!
S1E3 | How to Get Your First 100 Members
Inviting friends and relatives to your group to increase your numbers can sound tempting, but it hurts your engagement in the long run! In this episode, Sandra dives into what happens on the other side when you click the “invite to group” button, and gives methods for seriously boosting your group membership that have worked for her clients! So listen in, and maybe hold off on inviting Aunt Martha for now.
S1E2 | How to Get Your Group Noticed on Social Media
Sandra discusses how to grow your group by getting noticed on social media. New group members can wake up a sleepy community, but to get people to join your group, you have to stand out from the hundreds ( or maybe thousands!) that cover your topic. Learn how to become the go-to group with these tried and true tips, and see why you should be thinking of your community as a dinner party.
S1E1 | How to Grow a Community that Converts
In this first episode of the Engaged Groups Podcast, Sandra De Freitas talks about her background, and why she loves community-driven businesses! Learn how Sandra went from working jobs she found uninspiring to creating a community where she could use her computer science and marketing skills to help fellow entrepreneurs. And, see how community driven businesses can increase sales leads, lower your marketing costs, gather fans who will cheer you on, and make your competitors squirm with envy!
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