EP164 | Why I love Entrepreneur Experiments

“In the journey of entrepreneurship, there’s magic in experiments. This week, we’re unlocking the power of behind-the-scenes ventures, showing you how a seemingly chaotic process can turn into actionable insights to fuel your membership growth and innovation.”

I’m thrilled to share with you how my Entrepreneur Experiments have been unfolding, and honestly, it’s been such an invigorating journey. A little over a year ago, I found myself captivated by other entrepreneurs conducting their own experimental journeys. Witnessing one entrepreneur challenge herself to sell 1,000 tickets to her virtual event in just a few weeks sparked something within me. The process was entrancing—I soaked in all the trials, triumphs, and learning curves, eagerly absorbing what worked, what didn’t, and ultimately what I could apply to my own ventures. This behind-the-scenes view was a thrill!

Enter January 2024, when I dipped my toes into my own entrepreneurial experiment, launching what I called the 50 Day Membership Experiment. Starting from scratch, I invited observers to witness my journey from having zero ideas about a membership to building a full-fledged one. And what a ride it was! Not only was it incredibly rewarding, but surprisingly, this turned out to be the easiest thing I’ve ever sold. Imagine having people tune in to the process, whether they already ran memberships or were just starting out, heading side by side with me on a path to creation and discovery.

I made sure to keep it dynamic by choosing Google Docs as my vessel of communication, which worked beautifully in documenting everything for my audience. The videos were a hit when they worked, though I learned that sticking to a schedule with live sessions was a challenge amidst my bustling days and my son’s energetic hockey schedule. It’s all about evolving, right? So this time, I’m gearing up for something a tad different with the Sandra Members Experiment.

Launching now, we’re diving deep into expanding my Engaged and Profitable Memberships community. I’m challenged to acquire 100 new members, and you’re invited to peek behind the curtain. It’s not about creating anew but optimizing, experimenting with various launch strategies, and tracking every move. What’s exciting is the new format: a private podcast is coming to life! Weekly (or more) episodes will keep you updated, allowing you to listen on the go. I’ve realized this format aligns beautifully with the way we’re all leaning into consuming content these days.

For my fellow numbers geeks, my launch journal in Google Docs will be there to scrutinize every detail. Comments, questions, and ideas from you will fuel this journey, enhancing both your and my experiences in exploring membership engagements. Whether or not you already have a membership, you’ll gather nuggets of inspiration to apply to your own projects.

I absolutely relish the thought of us embarking on these experiments together. The thrill of stepping out of one’s comfort zone, embracing successes, and learning through occasional pivots is incomparable. The 50 Day Experiment tickets still charm buyers, proving the timeless allure of genuine processes and documentation.

So if this piques your interest and you’re keen on having this in your toolkit, you can join me on this vibrant adventure. Secure your ticket at engagedgroups.com/100members. Let’s dive into an entrepreneurial reality show of learning, experimenting, and growing together. Hope to see you there!